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Saturday, 4 June 2011
Making the Leap: Egocentric to Empathy in Content Marketing
Imagine this scenario: �Company XYZ has developed a great business creating products and services, developing marketing programs that explain the features and benefits of those offerings and making sales. �The mix of SEO, advertising and newsletter is focused on explaining the solutions offered with the intention of educating and persuading prospects to buy. This is [...]
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